6 Different Types of Google Ads - Which is Right for You?
Unless you are leaving under a rock in the past years, you may have seen all kinds of Google Ads without even realizing it. Perhaps you may have seen online sneakers sales while searching for running exercises. Or maybe you were searching for ethnic wear and a discount on a beautiful lehenga choli in the search results which led you to buy a pair. These are the Google Ads!
But when you are an
agency or an online store, considering spending any amount of money on ads to
reach your targeted audience, it is better to spend it in right place. Google
Ads campaign puts a large extent of advertising tools at your
fingertips. It also provides access to users of one of the largest search
engines in the world: Google and YouTube, and a network of millions of websites
to promote the firm.
Unfortunately, Google
Ads look complicated at first because of their complex interface
and stiff learning curve. resulting in which leads to many difficulties during
campaign targeting and others.
Want to know which type
of ad is best suited for your business marketing? Let's check out 6
Different types of Google Ads to match your goals.
1 Responsive Display Ad
Generating Brand
Awareness
Google Display ads are Image-based
ads and allow you to target people who are likely to be interested in your
products but haven’t searched for them yet. Google Display ads can
help you in introducing your business to a specific group of audiences who are
likely to be interested in what you are selling. You can usually see the
display ads while browsing your favourite websites. It can also appear on your
google account, apps or in videos.
2 Standard Discovery Ad
Immersive and
Interactive
Discovery ads are
a type of google ad which appear on the google apps
like YouTube, Google, and Gmail. Discovery ads help you put the best foot
forward by using machine learning algorithms to identify customers' buying
behaviour and deliver it to the targeted audiences. This approach identifies
what customers want and timely conveys it on their feeds when they need it or
are in search of it the most.
3 Performance Max Ad
Maximize the campaign
performance
Performance max campaign is very
adaptable as it utilizes automation and machine learning to help advertisers
execute their specific conversion goals. Performance max offers
a wide range of placements for the betterment of your objective. With machine
learning and algorithms, Performance max is good at
discovering new customers and new markets.
4 Responsive Search Ad
Attracting people who
are in search of product
Google search ads are
text ads that show on the search engine result pages. Responsive
search ads are a type of ad where you can write multiple
headlines and descriptions for your ad. the goal is to show different
combinations of titles and descriptions for different users depending on their
unique queries and search history. Responsive search ads are
a simple and effective way to create an effective PPC strategy.
5 Shopping Ad
Advertise to Shoppers
Ready to Buy
Google shopping ads are product-based
ads and can be shown specifically for the search of products on google. Google
shopping ads allow customers to search for, compare and shop for
physical products from different retailers who have paid to advertise their
products. Unlike search ads, Shopping ads show the image of the product along
with its title, price, brand name and reviews. Practically, they provide the
primary information about the product before the shopper visits the link.
6 App Install
Promote Your Apps
Do you have a mobile
app for your business? With google ads, you can
promote it with app install campaigns across Google’s largest properties like
google play, YouTube and google display network. App install ads are designed
to drive installs of your mobile apps from sources outside of app markets. App
install campaigns push bulk downloads resulting in higher rankings in the app
stores. They also help in organic traffic which leads to more downloads and
exposure.
The ad format you
choose in Google Ads depends on what your business
needs to achieve and the target audience. Knowing and understanding the need of
your audience is important for successful advertising results.
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